Our Story

AmoureShopp was born from a starting point that many women know well: the moment when everything changes and you have to reinvent yourself.

At 45, with a separation behind me, children to look in the eyes, and my pockets emptier than ever, I made the most difficult and bravest decision of my life: to start from scratch.

I didn't have a perfect plan. I had desire, I had self-love, and I had the certainty that my children deserved to see their mother not giving up.

AmoureShopp is the result of that bravery. A store created by a real woman, for real women. Women who know what it is to fall and get back up. Who want to feel beautiful, powerful, and like themselves—regardless of age, circumstance, or starting point.

I chose every piece you will find here with you in mind. With us in mind. Because we deserve to shine, especially when we need it most.

Thank you for being here and for supporting this dream.

With love, Leire — founder of AmoureShopp 🌸